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Westnet: Strategic Transformation Brings Positive Results in 2025 

Westnet reported increased turnover, a significant rise in gross profitability, and a substantial reduction in operating expenses for the first half of 2025, confirming the momentum generated by the strategic changes implemented in the previous year.   

Specifically, turnover increased by 13%, gross profit rose by 21%, and operating expenses were reduced by €500,000 compared to the same period in 2024. 

The company’s strategy for 2025 focuses on:  

• Expanding its product portfolio in the sectors of household appliances and air conditioning

• Developing its own brands Kydos (televisions) and Omnys (home appliances),  

• Expanding into new geographic markets,  

• And strengthening B2B solutions and technical support, particularly for specialized markets such as hotels and pharmacies.   

The year 2024 marked a strategic transition for Westnet, during which extensive changes were made to its commercial and organizational structures, aiming to enhance operational efficiency and deliver added value to customers.   

More specifically, the company:  

• Implemented an extensive modernization plan for its internal structures,  

Maintained its market share within Greece,  

• Undertook key IT projects in partnership with strategic allies 

Strengthened its presence in the retail sector,  

Expanded its portfolio with proprietary brands such as Kydos and Omnys  

Carried out heating/cooling projects across Greece using AUX products,  

• And significantly improved the quality of its technical support services.   

Despite the investments and non-recurring costs associated with these changes, which led to negative EBITDA and pre-tax results for 2024, the company maintained its international presence, with 23% of its turnover coming from foreign markets. This allowed capital inflows from international customers to support its supply chain.   

The positive performance of the first half confirms that the changes implemented are delivering results. The strategy now focuses on enhancing efficiency and steadily improving operational performance, with the aim of shaping a sustainable and competitive growth model. 

Westnet x Hotpoint: New Strategic Partnership for the Distribution of Home Appliances

Westnet announces its partnership with Hotpoint, a popular brand in the home appliances sector, offering solutions that meet the needs of every modern household.

Through this new collaboration, Westnet assumes the distribution of a comprehensive range of both freestanding and built-in home appliances in the Greek market, including washing machines, refrigerators, and ovens with hobs – products known for their high performance, elegant design, and ease of use.

The agreement is expected to strengthen Hotpoint’s presence in Greece by leveraging Westnet’s network and expertise. At the same time, Westnet enhances its portfolio with premium products distinguished by high aesthetics, excellent build quality, and attention to detail.

Founded in 1911 in the United States, Hotpoint has established itself as one of the world’s leading home appliance brands, with a strong focus on innovation and technological superiority. The company has pioneered several advancements in the industry, such as the first washer-dryer combination and the Active Oxygen technology for eliminating bacteria and allergens.

It is worth noting that Hotpoint was recognized this year at the prestigious “Red Dot Design Awards” for its innovative and user-centric design, receiving awards for three oven models.

Maria Kypraiou, Senior Sales Manager of Consumer Goods BU at Westnet, stated: “Hotpoint is a brand with long-standing experience and a trusted presence in the home appliance sector. This partnership not only significantly strengthens our strategic footprint in the market, but also enables us to expand our product portfolio, offering consumers a complete range of advanced, high-quality technological solutions. We are confident that Hotpoint’s presence will be met with a particularly positive response in the Greek market.”

About Hotpoint

Hotpoint mission for over 100 years has been to help consumers share the feeling of home, protecting them from everyday mishaps through thoughtful home solutions which serve as trusted partner to help achieve consistent results. Hotpoint appliances blend seamlessly into every living space with an authentic design that harmonizes with their home for a sense of familiarity and comfort.

Westnet Unveils Next Generation of Smart Home Appliances of Dreame

Westnet announces its partnership with Dreame, a global leader in the smart home appliance industry, introducing cutting-edge products to the Greek market that enhance consumer comfort and home efficiency.

In an event themed “Welcome to Your Dreame Home,” the company unveiled Dreame’s advanced solutions, revolutionizing home cleaning and personal care. The event also highlighted the potential of this exciting new collaboration. With operations in over 100 countries, Dreame has earned the trust of millions of consumers worldwide. Its technological excellence is a testament to the company’s commitment to Research and Development, solidifying its position as a major player in the smart home appliance sector in just a few years.

Dreame’s impressive product portfolio includes robotic vacuums, cordless stick vacuums, as well as wet & dry vacuums for both sweeping and mopping, along with personal hair care devices. The products’ advanced features, such as powerful performance, sleek ergonomic design, ease of use, and automation, have helped Dreame secure top market shares in demanding regions, including #1 in Italy, Germany and France for robotic vacuums, with similarly strong shares in the wet & dry category.

During the event, Westnet showcased Dreame’s top models available in the Greek market, all distinguished by their pioneering technology and user-centric design:

  • R10 Pro: Revolutionary cordless stick vacuum with top-notch suction power, advanced filtration system, and long-lasting battery life
  • H12 Pro: Multifunctional stick vacuum combining wet and dry cleaning with exceptional efficiency
  • D9 Max: Smart robotic vacuum with advanced mapping technology and autonomous navigation
  • L20 Ultra: The ultimate automatic cleaning system for sweeping and mopping with powerful suction and remote control capability
  • Pocket: Professional hair care tool with multiple temperature and speed settings, featuring an innovative foldable design
  • Gleam: Hairdryer with innovative heating technology that preserves moisture and natural shine

“Since launching in Europe, Dreame has gained widespread recognition and established a strong customer support system and product lineup tailored to the region. We are excited to bring our cutting-edge smart home solutions to the promising Greek market in partnership with Westnet. By combining Dreame’s innovative technology with Westnet’s extensive market expertise, we aim to deliver superior products and services that enhance everyday living. This partnership reflects our shared commitment to growth, customer satisfaction, and shaping the future of the smart home industry,” said Kurt Wang, Country Manager, Dreame Tech UK, Ireland, and Greece.

From Westnet’s side, Manthos Pagalos, CEO of the company, remarked: “Our partnership with Dreame reflects our commitment to providing advanced solutions that meet the ever-evolving needs of consumers. Focusing on technological excellence, we aim to enhance daily life by offering smart, energy-efficient, and user-friendly devices that contribute to a more comfortable and effective home environment. Our philosophy is centered around delivering high-quality products that provide real value to modern lifestyles while setting new standards in home technology.”

About Dreame

Dreame Technology was founded in 2017 as an innovative consumer products company focused on smart home appliances with the vision of improving lives through technology. Today, the company has created a series of core inventions with more than 150 core patents, such as the high-speed motor, monocular machine vision, SLAM (simultaneous localisation and mapping), and multi-cone cyclone separation. www.global.dreametech.com.

Westnet starts collaboration with OPPO in tech products

Westnet, a leading provider of technology solutions with a broad business footprint in Greece and abroad, announces its collaboration with OPPO, one of the world’s largest manufacturers of smart devices, taking on the official distribution of OPPO and OnePlus smartphones for the Olympia group of companies.

With operations in over 60 countries and more than 290,000 points of sale, OPPO has emerged as the second biggest brand in China and the fourth biggest globally in the smartphones category. Since the launch of its first mobile phone in 2008, its rapid growth has been fueled by a strong emphasis on research and innovation. By 31 December 2023, OPPO had filed over 98,000 patent applications and holds more than 54,000 granted patents worldwide. Known for their modern design and high build quality, OPPO products also offer users the ColorOS operating system and internet services such as OPPO Cloud.

As part of its strategic planning, Westnet continues to invest in dynamic partnerships to bring the latest technologies to the market. The OPPO series offered by Westnet includes models such as A38, A60, A79 5G, Reno11F 5G, Reno12 5G, and Reno12 Pro, designed with top-notch specifications to ensure an exceptional user experience.

OPPO stands out for its impressive performance on 5G networks, modern design, and SUPERVOOC™ fast charging technology. With the introduction of the new OPPO Reno12 5G series, the company reaffirms its commitment to making AI devices accessible to all users, ushering in a new era of AI smartphones.

«The launch of our partnership with Westnet holds special significance for us. It is part of our strategic plan to further enhance our presence in the Greek market, aligning with our vision for continuous growth. This marks an important milestone for expanding our company and making the OPPO ecosystem available to a wider audience», said Ioulios Mokos, OPPO Commercial Director Balkan Region.

From Westnet’s side, Manthos Pagalos, CEO of the company, stated: «This collaboration represents a major step forward for Westnet as we expand our product portfolio with one of the fastest-growing smartphone companies in the world. OPPO is distinguished for its innovative, high-quality products that combine cutting-edge technology and modern design. Our goal is to bring this added value to our network of partners, meeting their evolving needs.»

Dynamic Partnership of Westnet and LG in Digital Signage Solutions

During BEYOND 2024, industry professionals had the opportunity to explore the innovative solutions of LG in Information Display, that were presented at Westnet’s booth. Westnet actively participated in the big international tech exhibition held from April 25-27 at the Thessaloniki International Exhibition and Congress Center, showcasing its new partnership with LG Business Solutions.

This dynamic collaboration enhances Westnet’s portfolio with LG’s premium digital signage products, empowering partners to elevate their business operations through advanced professional displays. The showcased range includes cutting-edge products such as the LG CreateBoard 75TR3DK, an interactive monitor tailored for modern educational and professional environments, the 136” LED Wall LAEC015, which delivers an exceptional visual experience, and the Transparent OLED display 55EW5PG-S of LG, a high-aesthetic solution that makes content appear to float, seamlessly integrating into any environment.

Visitors also had the opportunity to explore the LG Self-Ordering Kiosk 27KC3PK, a pioneering 27” display featuring in-cell touch technology that fully automates the ordering process. Equipped with an integrated printer and POS capabilities, this solution is ideal for restaurants, retail stores, and hotels seeking to streamline operations.

Commenting on the collaboration, Mr. John Mantas, Commercial Director of LG Business Solutionsin LG Electronics Hellas, stated: “The LG Business Solutions division is committed to providing professionals with energy-efficient solutions that incorporate innovative technologies, enhancing their business efficiency. By expanding our partnership with Westnet to include Signage products and solutions, we aim to equip its partners with competitive tools and advantages for their business.

Mr. Manthos Pagkalos, CEO of Westnet, stated: “The digital signage market holds tremendous potential, and our collaboration with LG Business Solutions significantly strengthens Westnet’s presence in the technology sector. LG is renowned for its commitment to developing cutting-edge technologies and innovative solutions. We are excited to broaden our range of offerings, helping businesses achieve a competitive edge in the promotion of their products and services.”

Manthos Pagalos as new CEO at Westnet

Westnet, member of Olympia Group, strengthens its management team with Mr. Manthos Pagalos who will assume the role of Chief Executive Officer as of May 1st.

Mr. Pagalos possesses in-depth knowledge of the consumer electronics market, having previously held key positions in major technology companies such as Sony Hellas, Hitachi Europe – Hellas SA and LG Electronics Hellas, amounting to over 20 years of experience. He became part of LG Electronics Hellas in 2006 as Senior Manager of the Home Appliances division and served as Director of the division from 2016 to 2017, before assuming the position of Managing Director of the Consumer Products division in 2018. From 2004 to 2006 he maintained the role of Sales Manager of Southern Greece at Hitachi Europe – Hellas SA, while from 2000 to 2004 he worked as the Key Account Manager of Consumer Products at Sony Hellas.

A catalyst in Westnet’s growth to date has been the appointment of Mr. Konstantinos Magouras, as Interim General Manager of Westnet, who now assumes the role of Chief Operations Officer (COO), aiming to make a significant contribution to strengthening the company’s international expansion in the Batteries and LED Lighting sectors.

Through his new role, Mr. Pagalos will build up Westnet’s portfolio and will play a significant role in strengthening its position in both the domestic and international markets, contributing to the achievement of high performance results for the company and its extensive network of partners.

Westnet is participating at BEYOND 2024

With a dynamic range of tech solutions, Westnet will participate this year in BEYOND, the international exhibition of digital technology and innovation that will be held on April 25-27 in the International Exhibition & Congress Center of Thessaloniki, serving as a hub for networking, knowledge exchange, and practical experience in Southeastern Europe, the Mediterranean, and the Middle East.

In partnership with leading manufacturers, the company will unveil a range of cutting-edge products and innovative solutions, bearing the seal of Avaya, Check Point, Hewlett Packard Enterprise, Jabra, and LG Business Solutions. From Digital Signage and Professional Audio & Video Conferencing to Edge to Cloud, Networking, and Cyber Security, visitors will have the opportunity to delve into the suite of Enterprise Solutions and stay abreast of the latest technological advancements.

As a leading provider of technological solutions, Westnet has always focused on strategic partnerships with innovative brands, providing its partners with the most modern proposals for their business needs. Thus, focusing on technological innovation, the company will participate dynamically in the BEYOND exhibition (Booth area 13 | Stand B07) highlighting the competitive benefits of its solutions.

New dynamic partnership of Westnet with Jabra

Westnet, a provider of tech solutions with an extensive footprint in trade sector in Greece and abroad, announces the launch of its partnership with Jabra in the category of Professional Audio and Video Conferencing Solutions. As part of its strategic planning and its commitment to provide access to advanced technology as a Value-Added Partner, Westnet continues to strongly invest in strategic partnerships with innovative brands, strengthening its solutions’ spectrum in Technology.

The collaboration between Westnet and Jabra adds to the company’s competitive portfolio, bringing to the market products with the highest specifications that meet the growing demand for advanced professional teleconferencing, audio, and video solutions in line with the requirements of the modern work environment. The Jabra product range offered by Westnet in Greece and Cyprus includes products such as the Evolve and Evolve2 headsets, which are ideal for flexible and hybrid work, the Engage line of headsets, which are specifically engineered for the demands of call-centric jobs, but also the popular Speak and Speak2 speakerphones, as well as the Jabra PanaCast 50 family of intelligent video conferencing offerings which cater to the requirements of small and medium-sized meeting rooms and deliver flexible deployment options to bring the best collaboration experience.

“The rise of hybrid work continues to drive the demand for professional collaboration solutions. According to our most recent survey – the Jabra Hybrid Ways of Working Global Report 2023 – almost 60 % of all knowledge workers work either fully remote or hybrid, while 62% of all meetings are held in meeting rooms, with roughly half of them involving online participants, explains Nicolas Bliaux, Vice President and Managing Director of Jabra Enterprise Solutions in East EMEAR“Partnering with Westnet will enable us to expand our business in the region further and address our customers’ needs even better.”

On the part of Westnet, Maria EleftheriouTechnology BU Director, mentioned, “We welcome Jabra to Westnet’s partner network, an innovative and reliable brand with a strong global footprint in the technology industry. Through this new, dynamic collaboration, we will have the opportunity to offer advanced solutions to our customers that effectively address their business needs and significantly enhance the user experience within work environment and professional meetings.

About Jabra

Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. Proudly part of the GN Group, we are committed to bringing people closer to one another or to whatever is important to them. Jabra engineering excellence leads the way, building on 150 years of pioneering work within GN. This allows us to create integrated tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. GN, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. GN employs more than 7,500 people and in 2022 reported annual revenue of DKK 18.7bn. GN Audio accounts for DKK 12.5bn.

GN brings people closer and is Nasdaq Copenhagen listed. www.jabra.com

Westnet expands into photovoltaics market

Westnet, a provider of tech solutions with an extensive footprint in trade sector in Greece and abroad, announces the launch of its business in the industry of residential photovoltaic systems. Through its new business unit“Westnet Solar Systems”, the company aims to offer the most efficient energy solutions for household needs.

Committed to its purpose of providing access to advanced technology, Westnet significantly enhances its portfolio by adding residential photovoltaics and provides solutions of cutting-edge technology through a dynamic range of products, including PV panels, inverters, and battery systems. In collaboration with top manufacturers and focusing on the modern needs of consumers for energy-saving, the company brings high-end and integrated propositions to the market.

As a Value-Added Partner (VAP), Westnet is committed to creating a value chain between its suppliers, customers, and the end-users. Having already significant activity in heat pumps, the company now enriches its energy solutions portfolio with residential photovoltaics. Aimed at supporting households to reach the desired energy independence, it offers an excellent choice for green energy production and enhances the quality of life for modern consumers.

Konstantinos Magouras, General Manager of Westnet, stated, “At Westnet, we aim to bring partners and consumers closer to technological advancements, enabling them to enjoy the maximum benefits. With our strategic entry into the residential photovoltaic systems sector, we are substantially bolstering the portfolio of available solutions, presenting propositions of advanced technology that ensure the utmost flexibility and reliability in energy upgrade, with a positive environmental footprint.

For further information about Westnet Solar Systems: solarsystems@mywestnet.com / +30 211 300 2258.

Westnet launches AUX Heat Pumps

Westnet, member of Olympia Group, a leading company in trade industry with business activities in Greece, Cyprus and Poland, officially announced the launch of AUX heat pumps in the Greek market, during a special event for its partners’ network in Crete.

Committed to its purpose to lead the way to a brighter future by providing access to evolutionary technology and innovative solutions, Westnet invests in strategic partnerships to add value to its people, stakeholders, and society.

As part of its planning, Westnet continues to invest strongly in the air conditioning (AC) category, adding AUX heat pumps to its portfolio, as being the exclusive representative of AUX in Greece. The collaboration between the two companies started at the end of 2020 with the distribution of AUX residential AC in the Greek market and was significantly strengthened in 2022 with Westnet adding the brand’s commercial products as well.

During the event which was held in Heraklion and attended by professionals in AC and Heating from all over Crete, Westnet presented AUX AC solutions, talking about the innovative technology and high performance of its products, and announced the launch of heat pumps. In a special show room created on site, the participants had the opportunity to see the models of the leading manufacturer up close, and to be trained on their installation and operation.

Using the heat energy available in the environment, AUX’s heat pump is designed to cover every need of the place in cooling and heating, as well as to produce Domestic Hot Water. With the help of a small amount of electricity and an R32 refrigerant circuit, it delivers multiple energy in the form of heat to the home’s heating circuit. In this way, a very high degree of efficiency is achieved, offering the most economical way of heating compared to any other solution. They are designed for inclusion in the higher categories of the “Greek Subsidy Program 2021”.

Sasa Wang, AUX Sales Director for Europe, said: “Westnet’s vision, reliability and expertise make it a valuable partner for us. AUX heat pumps are now added to the company’s competitive portfolio, further strengthening our brand’s footprint in the Greek market.

On the part of Westnet, Elias Rizos, Senior Commercial Manager Clima & Appliances, said: “With our first stop in Crete, we announce the addition of heat pumps to Westnet’s product range, remaining focused to our commitment to bring added value to our partners. AUX is a strategic partner of ours and we are happy to be able to offer advanced solutions to our customers, which fully meet their needs, with the reliability and innovation of such a big manufacturer.

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