Westnet reported increased turnover, a significant rise in gross profitability, and a substantial reduction in operating expenses for the first half of 2025, confirming the momentum generated by the strategic changes implemented in the previous year.
Specifically, turnover increased by 13%, gross profit rose by 21%, and operating expenses were reduced by €500,000 compared to the same period in 2024.
The company’s strategy for 2025 focuses on:
• Expanding its product portfolio in the sectors of household appliances and air conditioning.
• Developing its own brands Kydos (televisions) and Omnys (home appliances),
• Expanding into new geographic markets,
• And strengthening B2B solutions and technical support, particularly for specialized markets such as hotels and pharmacies.
The year 2024 marked a strategic transition for Westnet, during which extensive changes were made to its commercial and organizational structures, aiming to enhance operational efficiency and deliver added value to customers.
More specifically, the company:
• Implemented an extensive modernization plan for its internal structures,
• Maintained its market share within Greece,
• Undertook key IT projects in partnership with strategic allies
• Strengthened its presence in the retail sector,
• Expanded its portfolio with proprietary brands such as Kydos and Omnys
• Carried out heating/cooling projects across Greece using AUX products,
• And significantly improved the quality of its technical support services.
Despite the investments and non-recurring costs associated with these changes, which led to negative EBITDA and pre-tax results for 2024, the company maintained its international presence, with 23% of its turnover coming from foreign markets. This allowed capital inflows from international customers to support its supply chain.
The positive performance of the first half confirms that the changes implemented are delivering results. The strategy now focuses on enhancing efficiency and steadily improving operational performance, with the aim of shaping a sustainable and competitive growth model.