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Westnet, a member of Olympia Group of Companies and a top distributor in technology products in Greece and Cyprus, enriches its portfolio with AUX commercial air conditioning (AC) products expanding its partnership with the leading AUX Group.

AUX Group is one of China’s largest enterprise groups and one of the strongest in the world, covering several industries: home appliances, air conditioning, electrical equipment, medical services, real estate and investment. For many years it ranked China’s top 500 enterprises.

Following its strategic planning, Westnet continues to invest dynamically in AC category assuming now the exclusive distribution of AUX commercial AC products in Greece. The partnership between the two companies, which started at the end of 2020 with the distribution of AUX home AC in the Greek market, is now significantly strengthened with Westnet undertaking a comprehensive portfolio of product solutions in air conditioning, sealed with the credibility of a big manufacturer.

Sasa Wang, Sales Director AUX (Europe), stated: “We are very excited about this new cooperation. Westnet is a valuable partner, with vision, know-how and reliability, that will promote our brand in the best possible way and will strengthen our footprint in the Greek market.”

Regarding the new partnership, George Daviotis, General Manager of Westnet, said: “After a completely successful entry in the category of home air conditioning last year, Westnet now includes commercial AC in its product portfolio. Our partnership with AUX, a leading manufacturer worldwide, is expanding, growing and enables us to provide advanced solutions to our customers through a holistic approach in order to continuously bring added value. We continue, therefore, the implementation of our strategic plan by investing in a dynamic category and our goal is for AUX to gain, within the next few years, the market share in Greece that will reflect the strong position it holds in the global market.”

AUX has 11 manufacturing bases in China, Brazil, Indonesia, Thailand and Poland and 5 R&D centers, where it develops state-of-the-art technologies and innovative functionalities for its products. It holds the 3^rd place worldwide in the sector of AC based on exports, having products characterized by cutting-edge technology, high-quality design and higher performance. In addition, the company demonstrates a strong social footprint. In the past years, it has donated over $40 million in total to various social responsibility programs, such as the field of targeted poverty alleviation, education, disaster relief and environment protection.

Westnet, a member of Olympia Group of Companies and a top distributor in technology products in Greece and Cyprus, received a Gold Distinction in the international MarCom Awards 2021, for the successful marketing campaign implemented earlier this year, in the context of the launch of AUX home air conditioning products in Greece.

Westnet was distinguished in the category “Strategic Communications – Marketing/Promotion Campaign – Product Launch” for the innovative campaign “Out-of-the-bAUX”, which included targeted activities – radio spots, outdoor advertising on city buses and underground, print advertisements – aiming to place the AUX brand in the Greek market. In order to enhance its brand awareness among consumers and establish it as a reliable proposition in the field of air conditioning, the campaign was built on a series of smart messages, educating the public about the product aspects that make AUX an attractive option.

Elias Rizos, Commercial Manager Home Comfort, stated: “Through its collaboration with the leading AUX Group, Westnet demonstrates significant growth in the product category of air conditioning as well. It is the exclusive distributor of AUX in Greece, bringing to the Greek market AC products that are characterized by advanced technology, top design and high performance. The successful marketing campaign that we implemented in the previous period, is a dynamic entry into a category where Westnet will continue to invest, following its strategic planning”.

MarCom Awards is an international awards institution that rewards excellence in marketing and communication, recognizing the effort and creativity of industry professionals. Since its start in 2004, MarCom has been developed into one of the largest and most-respected competitions in the world, attracting more than 6,500 nominations from dozens of countries each year. MarCom is sponsored by the Association of Marketing and Communication Professionals (AMCP), an international organization born in 1995, which is consisted of several creative professionals from the areas of marketing, communication, advertising, public relations.

Westnet’s campaign was implemented in collaboration with the advertising company TRABAHO and Interbus, a specialized company in the field of outdoor advertising.

Westnet, a member of Olympia Group of Companies and a top distributor in technology products in Greece and Cyprus, organized the online event “Tech Days by Westnet” with the participation of leading manufacturers. The company built and implemented a new, dynamic initiative aiming to inform its customers in Greece and Cyprus about new trends in technology, while creating a forum for meeting and discussion among its partners.

The event took place on November 10-12^th at Westnet’s headquarters, which were converted for three days into a live-streaming studio due to the needs of the event, hosting speakers from Greece and abroad. During this online 3-day tech event, Westnet’s partners-vendors were present and talked about their products and services in series of product categories, while giving insights regarding the latest market trends. With the participation of AOC, ASUS, Canon, Check Point, D-Link, Fujitsu, HPE, HP Inc., Huawei, Lenovo, MMD, PFU and Samsung, a rich agenda was formed including speeches and product presentations, which attracted a big number of online visitors from Greece and Cyprus.

Nikos Tsarouchas, Sales Manager of Westnet Greece & Cyprus, stated: “Westnet focuses on keeping its partners informed and trained, and “Tech Days” is a new initiative of our company towards this direction. Our aim is to continue investing in activities that will contribute to our partners’ growth, enabling them to explore our solutions as well as opportunities that could increase the competitiveness of their business. We would like to thank our vendors who supported this new effort of Westnet and honored us with their participation”.

With a successful journey for more than 15 years in distribution, Westnet invests in the development of mutually beneficial relations, so that it remains a strategic choice for its partners over time. The company’s goal is to provide reliable and integrated technology solutions in order to respond in the best possible way to the growing needs of its large network of customers, constantly adding value to their activity.

Westnet received the Gold Award in the category “HR Corporate Event of the Year” in HR Awards 2021, an annual awards institution that aims to highlight best practices and strategies in the field of Human Resources Management.

Westnet was distinguished for the event “Be the Bartender at Westnet” organized for its employees earlier in this year. In more details, the company built and implemented an innovative digital activation based on the aspect of entertainment, creating a differentiated context for employees’ interaction and connection in all premises in Athens, Thessaloniki and Cyprus.

Having as key moto “Empowering our People”, Westnet focuses on the overall employee experience. Through initiatives that focus on improving the quality of work, the goal is that employees remain motivated and creative, thus ensuring the maintenance of an excellent working environment.

Westnet’s HR Head, Electra Diamanti, stated: “For us at Westnet, our people are our driving force. In such a special and difficult situation shaped by the pandemic, we focused even more on providing our people with experiences that will enhance positive psychology. Our aim is to continue to invest in strengthening such a human-centered culture, to motivate and to have employees who feel happy and productive.”

HR Awards are organized for 7^th consecutive year by Boussias, aiming to highlight outstanding achievements and effective initiatives in the field of Human Resource Management in every sector or market in Greece.

Westnet, a member of the Olympia Group of Companies and a leading distributor of IT and technology products in Greece and Cyprus, received an important distinction in the context of the awards “Gold Protagonists of the Greek Economy 2010-2020”. The event was organized by Direction Business Network under the auspice of the Ministry of Development and Investments, aiming to highlight the companies that stood out for their financial performance in the decade 2010 to 2020.

Westnet was distinguished as Greek Business Champion 2010-2020, in a category that rewarded the companies which managed to increase their turnover and earnings before tax more than 50% comparing the fiscal year 2010 with that of 2019.

The strategy of Westnet to invest in the addition of new product categories is a key factor for this achievement. The gradual expansion over this decade into markets such as mobility, accessories, peripherals, gaming, television, consumer batteries and home appliances is part of a long-term and fruitful plan. In parallel, the expansion in the Cyprus market in 2017 and the further development of exports, with the company’s business now extending in more than 60 countries in Europe, Middle East and Africa, have contributed significantly to this rise.

The General Manager of Westnet, George Daviotis, stated: “The positive economic results fully justify the strategic planning of recent years. This excellent course of Westnet is due to the flexibility and multidimensional nature of our company, our ability to effectively redefine our goals in order to continuously increase the competitiveness of our partners. Our goal is to continue dynamically our growth, supporting partnerships that bring added value.”

Westnet announces that it starts its business in the Polish market with the establishment of its subsidiary in Poland, WESTNET DISTRIBUTION POLAND sp. z o.o.

After an especially successful course in Greece for over 15 years and its significant expansion in Cyprus in 2017 thus covering the needs of the Cypriot market with local presence, Westnet is now taking a new big step with the expansion in Poland, a large European market. The company’s presence in Poland begins with the commercialization of consumer batteries, aiming to increase the market shares in a product category where Westnet has shown a strong footprint in recent years.

Today, Westnet is the leading distributor of Toshiba consumer batteries worldwide and an exclusive distributor in Europe, Middle East and Africa, reflecting its intense extroversion and multinational aspect. In this context, the new expansion is part of the company’s strategic planning for further development in new geographies, aiming to offer to its Polish customers the added value that has made it a reliable partner in more than 60 countries in EMEA.

At the same time, it is expected to further strengthen its position through the synergies that will arise in the other product categories where Westnet operates. With competitive products, value-added services and excellent customer service, Westnet’s vision is to drive the developments in the marketing and distribution of products and services, developing mutually beneficial relationships with its partners.

The General Manager of Westnet, George Daviotis, stated: “Our long-term growth and our strong position in the Greek and Cypriot market confirm the success of our strategic choices. Now, we continue dynamically the implementation of our strategic plan, investing in our development in new markets abroad. We believe in the dynamics of the Polish market, and our primary goal is to provide quality services to our partners, increasing their competitiveness and contributing to their growth”.

In the context of the annual event of HP for its partners, “HP Channel Partner Event”, Westnet received two significant distinctions, “Best Performance in Hardware” and “Highest YoY Growth in Hardware” for its activity in 2020 in the Greek market, standing out once again among many companies in the distribution sector of IT and technology products.

From the side of HP, Nikos Christakis, General Manager of HP Greece & Cyprus, stated: “Many congratulations to Westnet for this distinction. In such a special year, Westnet managed to show significant growth, as a result of hard and methodical teamwork. I am convinced that 2021 will be a productive year as well, in a highly competitive environment with many challenges”.

Nikos Tsarouchas, Sales Manager of Westnet Greece & Cyprus, said: “This important distinction by HP is the reward of our efforts and the confirmation of Westnet’s strategic development plan. In a particularly challenging year, we managed to stay close to our partners, demonstrating high adaptability and commitment to our goals, which led to these great results. Our commitment is to continue our mission: to provide the best possible solutions, the best products to our partners so that we can develop along with them.”

With a successful journey for more than 15 years in the Greek market, Westnet invests in the development of mutually beneficial relations, so that it remains a strategic choice for its partners over time. The company’s goal is to provide reliable and integrated technology solutions in order to respond in the best possible way to the growing needs of its large network of customers, constantly adding value to their activity. Driven by business excellence, Westnet continues dynamically also this year the successful implementation of its strategic planning, confirming every day the trust of its partners.

With stable growth, Westnet, a member of the Olympia Group of Companies and a leading distributor of IT and high-tech products, has presented an increase in its turnover for 2020 and positive economic performance, successfully continuing the implementation of its strategic plan.

Specifically, for the fiscal year 2020, Westnet recorded a consolidated turnover of €126.8 million, marking an increase of 14.5% compared to 2019, while the operating profitability (EBITDA) reached the level of € 4.2 million compared to €3.2 million in 2019 (+29%) and earnings before tax amounted to €2.4 million, increased by 80% on an annual basis, from €1.3 million in 2019.

In an unstable economic environment due to the Covid-19 pandemic, the company managed to effectively address the challenges, demonstrating alertness and readiness at all levels, which resulted in its growth during a particularly demanding year.

Westnet’s strategic choice to invest in the addition of new product categories is a key factor in sales’ boost. The company manages and distributes a wide product portfolio, ensuring the continuous provision of quality services and innovative solutions, in order to meet the needs of its expanded customer base in Greece and Cyprus. In parallel, the further development of exports by opening up to new markets abroad reflects the strong extroversion of the company, which significantly contributes to last year’s positive results. Finally, the company continued in 2020 to invest in its human resources by attracting talented executives with high expertise and experience.

Westnet’s General Manager, George Daviotis, stated: “Westnet is closing another strong year, further enhancing the trust and dedication of its partners. In front of an unprecedented and difficult condition due to Covid-19 pandemic, we managed to adapt effectively to the new circumstances, ensuring the successful implementation of our strategic plan. In 2021 we will continue to drive the developments in our industry, providing an excellent level of services to our customers.”

For another year, Westnet stood out among many companies in the distribution sector of IT and technology products, since it was awarded as “Top Distributor of the Year” for 2020 in Greece by the leading tech company Hewlett Packard Enterprise (HPE) in the context of Partners Awards 2020. Westnet was distinguished as the top distributor for 2020 in total sales, in number of invoiced partners on the channel and in sales related to small and medium-sized enterprises.

From HPE’s part, Michalis Kassimiotis, Managing Director Greece & Cyprus HPE, stated: “Westnet’s contribution was not limited to the simple distribution of products, but it was a valuable partner for Hewlett Packard Enterprise that helped the partners’ network to build and promote innovative solutions”.

Maria Manta, Commercial Manager Westnet, said: “The distinction of Westnet by Hewlett Packard Enterprise, one of the world’s leading tech companies, confirms our leading position in the distribution of technology and IT products. Our primary goal is to keep evolving to provide quality services to our partners and continue to be a strategic partner for each of our customers, providing reliable and innovative technology solutions in Greece and Cyprus.”

With a successful journey for more than 15 years in the Greek market, Westnet stood out for its technological expertise and its immediate response to the demands of its partners, always offering optimal solutions according to their needs. The high level of services throughout the entire sales cycle and the full range of HPE products and Aruba network solutions, further strengthened the trust and dedication of its partners, confirming once again its long-term growth.

Employees rewarded the company for its work environment.

Westnet, a member of the Olympia group of companies and leading distributor of IT and tech products, obtained the Great Place to Work certification® for 2021-2022 from Great Place to Work® Hellas.

Westnet employs a total of 78 people in Greece and Cyprus, and this distinction is an important recognition for a company that has been, for more than 15 years, active in the distribution of ICT products, with strong presence in the market and valued partnerships with major multinational brands.

Recognized for its added value services and exceptional customer service, Westnet is also an excellent and reliable employer. The modern corporate culture and ideal work conditions that the company fosters, are factors that contribute to a strong performance and trusted relationships among employees.

The Great Place to Work® certification, which is a significant distinction for the company, was achieved following a direct, anonymous, and confidential survey, for the assessment of the company’s working environment by its employees.