New dynamic partnership of Westnet with Daewoo

Westnet, a member of Olympia Group of Companies, synonymous with “Brand Distribution” for over 15 years with activity in Greece, Cyprus and Poland, announced the launch of partnership with Daewoo as its exclusive representative in Greece in the product categories of home appliances and television.

With a brand name distinguished for its product reliability and quality, Daewoo is a world-class home electronics brand, aspiring to make today the day everybody can upgrade to a new TV or update their house with a new home appliance.

Aiming to strengthen its product portfolio and expand the range of available solutions for its customers’ network, Westnet starts its partnership with Daewoo, a timeless Korean brand with a rich, decades-long history. During an event organized for its partners, Westnet – along with representatives of the brand in Greece – presented the new solutions that now brings to consumers with affordable products of high quality. For the best visitors’ experience, there was also created a show room with product models in the category of refrigeration, washing and television.

Zeynep Dağhan, Brand Marketing Manager Daewoo, talked about the philosophy of Daewoo which is characterized by simplicity and minimalism and stated: “Our mission is to make the latest and greatest technologies wallet-friendly and available for everyone to enjoy. That takes some serious expertise, but we have the experience as well as the scale and best-in-class engineering capabilities to do it and all from our world-leading R&D and manufacturing complex.”

Regarding the new partnership, the General Manager of Westnet, George Daviotis, stated: “Westnet has always focused on creating strategic partnerships, having to date over 40 leading manufacturers in its portfolio. The new partnership with Daewoo is part of our strategic planning, further enhancing our product “quiver” with its reliability and innovation. We continue to evolve, to invest in dynamic brands, remaining faithful to our commitment to bring added value to our partners who trust the distribution of Westnet.”